UBS hosts international case study writing workshop


An initiative of the Universal Case Research Center of the Universal Business School, the virtual workshop brought together more than 20 teachers from B schools from India, Sri Lanka, Bangladesh, Bhutan and Nepal.

The Universal Business School (UBS) in Mumbai hosted a virtual case study writing workshop especially for professors and researchers from reputable academic institutions in five Asian countries in June 2021.

Launched in February this year, Universal Case Research Center is a nonprofit initiative of UBS, India, which works in the areas of research, case writing, industry-university collaboration, and research methods. education in business training. The Center focuses on Indian and Asian case studies in areas such as business, operations, innovation, finance, marketing, organizational culture, ethics, family businesses, social enterprises, corporate governance and electronic commerce.

The workshop explored various key aspects such as the barriers and benefits of writing case studies; the skills of a case study writer; different types of case studies; how to conduct case interviews; case studies for management research, problem solving, industry specific cases, etc.


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