Sustainability is the need of the hour. The occurrences of heat waves in the current era have highlighted the fact that climate change is here and we need to rake in drastic measures in order to contain the increase in global temperatures.
Waste management plays an important role in the fight against climate change. The Reduce – Reuse – Recycle mantra is very popular among environmentalists and conservationists. Considering that corporations around the world are among the main promoters of consumerism which in turn generates huge amounts of waste, there have been many demands for corporations to take responsibility for their role in the accumulation of waste. Companies around the world have seized the moment and pledged to take action on waste management. Body Shop joined the wagon with a bold move.

Body Shop to launch sustainability-focused workshops

The Body Shop, a high-end cosmetics company, has converted its flagship store in Mumbai’s Palladium Mall into a one-of-a-kind sustainability-focused activist workshop, where not only the products but also the store’s accessories are handcrafted. from recycled and sustainable materials. .
Over the next few months, the company aims to open 20 more activist workshops across the country, eventually converting all of its locations into activist workshops. The British company recently stepped up its global sustainability efforts and opened similar sites in London and Singapore.
“This is the brand’s new global identity where we bring a purpose-driven ideology to life and so we’ve launched a store that speaks to sustainability at every level,” said Vishal Chaturvedi, VP of The Body. Shop India.
“We will enter new locations such as Varanasi and Imphal, and launch stores with the same concept, and over time all of our stores will be renovated as we step up our efforts towards sustainability,” he said. added.
According to Chaturvedi, the company plans to open 12 new stores in Tier II and III cities this year, with the remaining stores being added to existing locations.
Customers can simply recycle their beauty product packaging at the activist workshop boutique. To help reduce its impact on the environment, the store has been outfitted with sustainable fixtures made from reclaimed wood and recyclable plastics. Aluminum, for example, uses less energy to manufacture than other materials and is infinitely recyclable.
“The store also offers work surfaces made from 100% recycled materials otherwise destined for landfills,” Chaturvedi said.
During the pandemic, The Body Shop tested its RRR program in a few stores. The Body Shop has already recycled over 50,000 plastic bottles as part of this project. By 2024, the company aims to increase its recycling ambitions to at least 1 million plastic bottles.

Cruelty-free beauty industry

Clean beauty brands, which offer organic products to consumers while positioning themselves as socially responsible brands, have recently entered the beauty and personal care market. Mamaearth, a new-age D2C company, uses its advertising campaigns to promote its tree-planting project. Plum Goodness is a new-age beauty company that claims to be vegan, cruelty-free, and non-toxic.
The Body Shop, which was previously a vegetarian brand, will soon become vegan. According to The Body Shop, all of its product lines now use 75% post-consumer recycled (PCR) plastic, including CFT plastic from India. In 2021, the brand released its most eco-friendly hair care to date: all bottles and jars are 100% recyclable and made from 100% recycled plastic.
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