RIP FN Meka – Meet Sony Music APOKI Virtual Artist
FN Meka may be dead, but virtual artists are here to stay. Meet Sony Music’s K-pop sensation, APOKI.
APOKI is a virtual character or ‘VTuber’ with a popular YouTube channel. The K-pop sensation has over 300,000 subscribers on YouTube and 3.8 million followers on TikTok. Virtual artists have taken off since 2020 and APOKI has been performing since early 2021.
Through a partnership with VV Entertainment and Sony Music Solutions Japan, APOKI will release their first English-language track. The song “West Swing ft. E-40” features rapper E-40 and is inspired by the swingbeat sound of the late 80s and early 90s. The new single is a new genre for the VTuber and features a retro fashion style. “West Swing” is APOKI’s fourth single and brings a younger generation closer to New Jack Swing.
The song was mixed by Grammy-winning recording engineer Dave Way. The mastering was led by Randy Merrill of Sterling Sound. So what exactly is APOKI? She is described as a “rabbit-like being living somewhere in outer space”. The VTuber is owned by VV Entertainment, which is owned by Korean tech startup AFUN Interactive.
APOKI combined K-pop music and dance choreography with high-tech visuals, relatable fashion, and high-edged personalities. Her fashion sense applies the latest and trendiest Korean styles, while her singles influence dance styles with each of them. APOKI was named the #1 virtual influencer in Korea in June 2022.
APOKI has released four singles and two Japanese versions of their songs. His works have become popular in the United States, Brazil, Indonesia, the Philippines, Thailand, Mexico and elsewhere.
“Sony Group is not only a company that provides innovative and reliable electronic products, but is also a strong global power in all areas of content, including music, games and movies,” said DK Kwon, CEO of AFUN Interactive. “We look forward to the various synergies that AFUN Interactive and Sony will create together as we pioneer a new generation of virtual entertainment. With Sony’s strong confidence and commitment to creating new markets together, we We will continue to respond with quality content and new technologies.